The main reasons for this are cosmetic: to cover gray or white hair, to change to a color regarded as more fashionable or desirable, or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching. Permanent Permanent hair color generally contains ammonia and must be mixed with a developer or oxidizing agent in order to permanently change hair color. Ammonia is used in permanent hair color to open the cuticle layer so that the developer and colorants together can penetrate into the cortex.The developer, or oxidizing agent, comes in various volumes. The higher the developer volume, the higher the "lift" will be of a person's natural hair pigment. Someone with dark hair wishing to achieve two or three shades lighter may need a higher developer whereas someone with lighter hair wishing to achieve darker hair will not one as high. Timing may vary with permanent hair coloring but is typically 30 minutes or 45 minutes for th...





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